MAP20070031748Hay, Donald A.Industrial economics and organization : theory and evidence / Donald A. Hay and Derek J. Morris. — 2nd. ed. — New York : Oxford University Press, 1996686 p. ; 25 cmA perspective of industrial economics -- Costs and supply conditions -- Strategy and pricing in oligopolistic markets -- Product differentiation -- Advertising -- Vertical market relationships and price discrimination -- Pricing in practice -- Market structure and profitability -- The firm: objectives, organization and control -- The growth of firms -- Company finance -- Investment expenditure -- Research and development, and innovation -- Takeovers, mergers and the stock market -- The development of firms, and market and industrial structure -- Issues for public policy