Centro de Documentacion de Fundación MAPFRE - Cross-cultural business behavior : marketing, negotiating and managing across cultures

MAP20070031760

Cross-cultural business behavior : marketing, negotiating and managing across cultures / Richard R. Gesteland. — Copenhague : Handelshojskolens Forlag, cop. 1999

282 p. ; 23.5 cm

Sumario: Part one organizes international business customs and practices into logical, easily understood patters so as to enable the international manager to conduct business successfully around the world. Part two presents 32 unique negotiator profiles designed to prepare the business visitor to conduct effective negotiations in the world's major markets

ISBN 87-16-13428-1

1. Marketing internacional . 2. Comercio internacional . 3. Aspectos culturales . 4. Técnicas de negociación . I. Título.

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signatura: MBA - 922.112 GES CRO — Nº de registro: 027383

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