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Financial services : a success this time around?
Recurso electrónico / electronic resource
MAP20070038314
Haller, Matthias ‌
Financial services : a success this time around? / Matthias Haller. — St. Gallen : University. Institute of Insurance Economics, 1998
35 p. ; 30 cm
En la port.: Original German publication in: "Allfinaz oder Financial Services?. Aktuelle trends im Finanzdienstleistungsbereich". Bernet Beat, Haller Matthias, Maas Peter (publ.) Institute for Insurance Economics of the University of St. Gallen 1998, pages 11-52
Introduction -- Financial services: initiatives in the United states and European reactions -- Europe: the paradoxes of reactions -- Marketing and thinking in terms of functions as the key factors of breakthrough -- Financial services: from function-orientation to the extended product concept -- Realisation of financial services within networks
1. Servicios financieros ‌. 2. Banca ‌. 3. Empresas de seguros ‌. 4. Bancaseguros ‌. 5. Entidades financieras ‌. 6. Marketing bancario ‌. 7. Estados Unidos ‌. 8. Europa ‌. I. University of St. Gallen. Institute of Insurance Economics ‌. II. Título.