Centro de Documentación de Fundación MAPFRE - Financial services : a success this time around?

Publicación: St. Gallen : University. Institute of Insurance Economics, 1998Descripción física: 35 p. ; 30 cmNotas: En la port.: Original German publication in: "Allfinaz oder Financial Services?. Aktuelle trends im Finanzdienstleistungsbereich". Bernet Beat, Haller Matthias, Maas Peter (publ.) Institute for Insurance Economics of the University of St. Gallen 1998, pages 11-52Introduction -- Financial services: initiatives in the United states and European reactions -- Europe: the paradoxes of reactions -- Marketing and thinking in terms of functions as the key factors of breakthrough -- Financial services: from function-orientation to the extended product concept -- Realisation of financial services within networksMateria / lugar / evento: Servicios financieros Banca Empresas de seguros Bancaseguros Entidades financieras Marketing bancario Estados Unidos Europa Otros autores: University of St. Gallen. Institute of Insurance Economics
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