Financial services : a success this time around?
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a2200000 i 4500 | ||
| 001 | MAP20070038314 | ||
| 003 | MAP | ||
| 005 | 20090414161534.0 | ||
| 008 | 041027s200? swe 000|0eng | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a219 | ||
| 100 | 1 | $0MAPA20080165253$aHaller, Matthias | |
| 245 | 1 | 0 | $aFinancial services$b: a success this time around?$cMatthias Haller |
| 260 | $aSt. Gallen$bUniversity. Institute of Insurance Economics$c1998 | ||
| 300 | $a35 p.$c30 cm | ||
| 500 | $aEn la port.: Original German publication in: "Allfinaz oder Financial Services?. Aktuelle trends im Finanzdienstleistungsbereich". Bernet Beat, Haller Matthias, Maas Peter (publ.) Institute for Insurance Economics of the University of St. Gallen 1998, pages 11-52 | ||
| 520 | 8 | $aIntroduction -- Financial services: initiatives in the United states and European reactions -- Europe: the paradoxes of reactions -- Marketing and thinking in terms of functions as the key factors of breakthrough -- Financial services: from function-orientation to the extended product concept -- Realisation of financial services within networks | |
| 650 | 1 | 1 | $0MAPA20080603908$aServicios financieros |
| 650 | 1 | 1 | $0MAPA20080538217$aBanca |
| 650 | 1 | 1 | $0MAPA20080590567$aEmpresas de seguros |
| 650 | 1 | 1 | $0MAPA20080561482$aBancaseguros |
| 650 | 1 | 1 | $0MAPA20080601324$aEntidades financieras |
| 650 | 1 | 1 | $0MAPA20080586157$aMarketing bancario |
| 650 | 1 | 1 | $0MAPA20080568863$aEstados Unidos |
| 650 | 1 | 1 | $0MAPA20080540975$aEuropa |
| 710 | 2 | $0MAPA20120002142$aUniversity of St. Gallen$bInstitute of Insurance Economics |