Centro de Documentacion de Fundación MAPFRE - Financial services : the right multi-channel distribution mix : [texts of the presentations] = Services financiers : reussir la distribution multi-canaux : [textes des interventions]

Publicación: París : European Financial Management and Marketing Association, [s.a.]Descripción física: 402 p. ; 20 cmNotas: Opening address -- Multi-chanel management . a commercial bank's perspective -- Converting branches into independent agents -- Optimising customers' access choices -- Relationship banking and management -- L'évolution des techniques financières modifie-t-elle les conditions d'exercise de la banque. Peut-elle encore lutter efficacement contre les nouveaux entrants dans un environnement en rapide évolution? -- MUlti-channel distributions strategy in a mass market -- The future of financial services distribution in Europe -- Channel specialisation : the right approach to the customer -- AGF's "Assurfinance" network, a credible alternative to bankinsurance? -- Adapting the delivery structure to market development -- Banking goes virtual -- Managing the evolution of the branch channel : Bank of Ireland's experience to date -- Our branch network of the future -- Reengineering and industrialising production/distribution processes : the example of consumer credit -- New distribution channels for financial products -- Aggressive automation is the essence of profitable branch management -- Case study : Credit Suisse -- Update on the distribution of financial services in the U.S.Materia / lugar / evento: Mercados financieros Bancaseguros Diversificación de la banca Servicios financieros Canales de distribución Congresos Distribución de productos financieros Europa Otros autores: European Financial Management and Marketing Association
Otras clasificaciones: 921.9

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FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signatura: 921.9 FIN FIN — Nº de registro: 036536

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