Centro de Documentacion de Fundación MAPFRE

MAP20070043747

World insurance report / Capgemini, EFMA. — [S.l.] : Capgemini : EFMA, 2008

Key findings -- Insurance business models are poised for change -- Customers are falling into very distinct behavioral-attitudinal segments -- Multi-distribution is on the rise as networks specialize and evolve -- Bancassurance: a successful network leverages its competitive edge -- Sporlight on developing markets: India and China -- Conclusion: innovating to achieve growth in mature markets

1. Mercado de seguros . 2. Empresas de seguros . 3. Estrategia empresarial . 4. Satisfacción del cliente . 5. Orientación al mercado . 6. Marketing estratégico . 7. Bancaseguros . 8. Márketing de la empresa de seguros . I. Capgemini . II. European Financial Management and Marketing Association . III. Título.

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signatura: 217 WOR WOR — Nº de registro: 042481

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