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Customizing customization

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<namePart>Lampel, Joseph</namePart>
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<abstract displayLabel="Summary">A continuum of strategies shows that while some industries favor customization and some foster standardization, others mix the two in their products, processes, and customer transactions in intriguing ways</abstract>
<note type="statement of responsibility">Joseph Lampel, Henry Mintzberg</note>
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<text>Fall 1996 ; p. 21-30</text>
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