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Taking AA Insurance from recovery to sustainable growth

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
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003  MAP
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008  981209e19980801gbr|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎213
1001 ‎$0‎MAPA20080148584‎$a‎Smith, Barry D.
24510‎$a‎Taking AA Insurance from recovery to sustainable growth‎$c‎Barry Smith and Sarah Hall
520  ‎$a‎The U.K. personal lines insurance industry has changed significantly over the last few years, as a result of new entrants, new technology and changing customer expectations. This article describes how AA Insurance, the largest personal lines intermediary in the U.K., has responded to these changes and after a period of weakness has arrested decline to emerge as a company outperforming its sector. The authors firmly believe that in a change programme of this nature it is only by looking at the impact from the individual employee's point of view, as well as the organization's, that a transformation can be realised
65011‎$0‎MAPA20080600600‎$a‎Corredores de seguros
65011‎$0‎MAPA20080562663‎$a‎Gran Bretaña
65011‎$0‎MAPA20080620332‎$a‎Reingeniería de la empresa
65011‎$0‎MAPA20080583873‎$a‎Cambio estratégico
65011‎$0‎MAPA20080589417‎$a‎Cambio organizativo
7001 ‎$0‎MAPA20080025649‎$a‎Hall, Sarah
7400 ‎$a‎Long range planning
7730 ‎$t‎Long range planning‎$d‎Oxford [etc.]‎$g‎Vol. 31, nº 4, August 1998 ; p. 560-570