Taking AA Insurance from recovery to sustainable growth

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<rdf:Description>
<dc:creator>Smith, Barry D.</dc:creator>
<dc:creator>Hall, Sarah</dc:creator>
<dc:date>1998-08-01</dc:date>
<dc:description xml:lang="es">Sumario: The U.K. personal lines insurance industry has changed significantly over the last few years, as a result of new entrants, new technology and changing customer expectations. This article describes how AA Insurance, the largest personal lines intermediary in the U.K., has responded to these changes and after a period of weakness has arrested decline to emerge as a company outperforming its sector. The authors firmly believe that in a change programme of this nature it is only by looking at the impact from the individual employee's point of view, as well as the organization's, that a transformation can be realised</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/52011.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Corredores de seguros</dc:subject>
<dc:subject xml:lang="es">Gran Bretaña</dc:subject>
<dc:subject xml:lang="es">Reingeniería de la empresa</dc:subject>
<dc:subject xml:lang="es">Cambio estratégico</dc:subject>
<dc:subject xml:lang="es">Cambio organizativo</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Taking AA Insurance from recovery to sustainable growth</dc:title>
<dc:title xml:lang="es">Título: Long range planning</dc:title>
<dc:relation xml:lang="es">En: Long range planning. - Oxford [etc.]. - Vol. 31, nº 4, August 1998 ; p. 560-570</dc:relation>
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