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Strategy as simple rules

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1001 ‎$0‎MAPA20080317201‎$a‎Eisenhardt, Kathleen M.
24510‎$a‎Strategy as simple rules‎$c‎by Kathleen M. Eisenhardt and Donald N. Sull
5208 ‎$a‎What are the sources of competitive advantage in high-velocity markets? What does strategy mean in the new economy?The secret of companies like Yahoo! is strategy as simple rules. In traditional strategy, advantage comes from exploiting resources or stable market positions. In strategy as simple rules, by contrast, advantage comes from successfully seizing fleeting opportunities
65011‎$0‎MAPA20080594312‎$a‎Ventaja competitiva
65001‎$0‎MAPA20080584931‎$a‎Empresas virtuales
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
65011‎$0‎MAPA20080547738‎$a‎Internet
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
7400 ‎$a‎Harvard Business Review
7730 ‎$w‎MAP20077100345‎$g‎January 2001 ; p. 107-116‎$t‎Harvard business review‎$d‎Boston