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Lead for loyalty

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      <subfield code="a">Reichheld, Frederick F.</subfield>
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      <subfield code="a">Lead for loyalty</subfield>
      <subfield code="c">by Frederick F. Reichheld</subfield>
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      <subfield code="a">New research shows that companies with faithful employees, customers, and investors share one key attribute: leaders who stick to six bedrock principles</subfield>
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      <subfield code="a">Fidelización de clientes</subfield>
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      <subfield code="a">Harvard business review</subfield>
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      <subfield code="t">Harvard business review</subfield>
      <subfield code="d">Boston</subfield>
      <subfield code="g">July-August 2001 ; p. 76-84.</subfield>
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