Sección: Artículos Título: Diruptive change : when trying harder is part of the problem / by Clark Gilbert and Joseph L. BowerAutor: Gilbert, Clark Notas: If we see a change as a threat, we tend to react defensively, taking immediate, aggresive action to protect ourselves. If, however, we see the change as an opportunity, we tend to be more deliberate and reasoned in our response.Registros relacionados: En: Harvard business review. - Boston. - May 2002 ; p. 95-101Materia / lugar / evento: Innovación empresarial Cambio organizativo Estrategia empresarial Management Otros autores: Bower, Joseph L. Títulos secundarios: Título: Harvard business reviewOtras clasificaciones: 922.111 Derechos: In Copyright (InC) Ver detalle del número