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Managing culture at British Airways : hype, hope and reality

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      <subfield code="a">Managing culture at British Airways</subfield>
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      <subfield code="c">Irena Grugulis and Adrian Wilkinson</subfield>
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      <subfield code="a">The article attempts to rescue a farity-tale. The story of British Airways is one the most widelity used inspirational accounts of changing culture</subfield>
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      <subfield code="g">nº 2, April 2002 ; p. 179-194</subfield>
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