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Weird ideas that spark innovation

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<dc:creator>Sutton, Robert I.</dc:creator>
<dc:date>2002-12-21</dc:date>
<dc:description xml:lang="es">Every companies knows that innovation requires drastically different practices from those required for rutine work, yet many companies still struggle to switch gears when shifting from the routine to the innovate.  The article describes how introduce the innovation in the companies</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/54693.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Cultura empresarial</dc:subject>
<dc:subject xml:lang="es">Innovación empresarial</dc:subject>
<dc:subject xml:lang="es">Motivación</dc:subject>
<dc:subject xml:lang="es">Técnicas de gestión</dc:subject>
<dc:subject xml:lang="es">Cambio organizativo</dc:subject>
<dc:subject xml:lang="es">Directivos de empresas</dc:subject>
<dc:subject xml:lang="es">Organización interna</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Weird ideas that spark innovation</dc:title>
<dc:relation xml:lang="es">En: Sloan Management Review. - Boston. - nº 2,Vol. 43, Winter 2002 ; p. 83-87</dc:relation>
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