Búsqueda

Pricing as a strategic capability

Fichero PDF / PDF file
Registro MARC
Tag12Valor
LDR  00000nab a2200000 i 4500
001  MAP20071502807
003  MAP
005  20080418123511.0
008  021024e20020321usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.113
24510‎$a‎Pricing as a strategic capability‎$c‎Shantanu Dutta [et al]
5208 ‎$a‎The article explores a few companies that have built a strategic pricing capability and explains how specific investements can pay off, but not before offering a few cautionary tales involving companies that, in effect, priced themselves out the market permanently
65011‎$0‎MAPA20080545062‎$a‎Precios
65011‎$0‎MAPA20080545475‎$a‎Tarifas
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 1‎$0‎MAPA20080598204‎$a‎Política empresarial
65011‎$0‎MAPA20080592578‎$a‎Política de precios
65011‎$0‎MAPA20080594312‎$a‎Ventaja competitiva
65011‎$0‎MAPA20080557591‎$a‎Competencia
65011‎$0‎MAPA20080546991‎$a‎Empresas
7001 ‎$0‎MAPA20080129576‎$a‎Dutta, Shantanu
7730 ‎$w‎MAP20077000185‎$d‎Boston‎$g‎nº 3,Vol. 43, Spring 2002 ; p. 61-66‎$t‎Sloan Management Review