Centro de Documentación de Fundación MAPFRE - Pricing as a strategic capability

MAP20071502807

Pricing as a strategic capability / Shantanu Dutta [et al]

The article explores a few companies that have built a strategic pricing capability and explains how specific investements can pay off, but not before offering a few cautionary tales involving companies that, in effect, priced themselves out the market permanently

En: Sloan Management Review. - Boston. - nº 3,Vol. 43, Spring 2002 ; p. 61-66

1. Precios . 2. Tarifas . 3. Estrategia empresarial . 4. Política empresarial . 5. Política de precios . 6. Ventaja competitiva . 7. Competencia . 8. Empresas . I. Dutta, Shantanu . II. Título.