Pricing as a strategic capability

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<title>Pricing as a strategic capability</title>
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<namePart>Dutta, Shantanu</namePart>
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<abstract>The article explores a few companies that have built a strategic pricing capability and explains how specific investements can pay off, but not before offering a few cautionary tales involving companies that, in effect, priced themselves out the market permanently</abstract>
<note type="statement of responsibility">Shantanu Dutta [et al]</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080545062">
<topic>Precios</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080545475">
<topic>Tarifas</topic>
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<topic>Estrategia empresarial</topic>
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<topic>Política empresarial</topic>
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<topic>Política de precios</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080594312">
<topic>Ventaja competitiva</topic>
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<topic>Competencia</topic>
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<topic>Empresas</topic>
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<title>Sloan Management Review</title>
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<part>
<text>nº 3,Vol. 43, Spring 2002 ; p. 61-66</text>
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