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MAP20071503743

Global gamesmanship / by Ian C. MacMillan, Alexander B. van Putten and Rita Gunther McGrath

When the whole world is your playing field, you might find that a move your company makes in one market provokes a counterattack from a completely different direction. Smart managers can learn to anticipate those reactions and manipulate them to their own advantage.

En: Harvard business review. - Boston. - May 2003 ; p. 62-71

1. Internacionalización de la empresa . 2. Mercado exterior . 3. Análisis de mercados . 4. Estrategia empresarial . 5. Ventaja competitiva . 6. Multinacionales . 7. Planificación estratégica . I. van Putten, Alexander B. . II. Gunter McGrath, Rita . III. Título. IV. Título: Harvard business review.