Global gamesmanship

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<namePart>MacMillan, Ian C.</namePart>
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<abstract>When the whole world is your playing field, you might find that a move your company makes in one market provokes a counterattack from a completely different direction. Smart managers can learn to anticipate those reactions and manipulate them to their own advantage. </abstract>
<note type="statement of responsibility">by Ian C. MacMillan, Alexander B. van Putten and Rita Gunther McGrath</note>
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