Global gamesmanship

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      <subfield code="a">Global gamesmanship</subfield>
      <subfield code="c">by Ian C. MacMillan, Alexander B. van Putten and Rita Gunther McGrath</subfield>
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      <subfield code="a">When the whole world is your playing field, you might find that a move your company makes in one market provokes a counterattack from a completely different direction. Smart managers can learn to anticipate those reactions and manipulate them to their own advantage. </subfield>
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