The One number you need to grow
Contenido multimedia no disponible por derechos de autor o por acceso restringido. Contacte con la institución para más información.
| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071504626 | ||
| 003 | MAP | ||
| 005 | 20080418124321.0 | ||
| 007 | hzruuu---uuuu | ||
| 008 | 031212e20031201usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.112.1 | ||
| 100 | 1 | $0MAPA20080326357$aReichheld, Frederick F. | |
| 245 | 1 | 4 | $aThe One number you need to grow$cby Frederick F. Reichheld |
| 520 | 8 | $aWould you recommend this company to a friend or colleague? Research shows that the answer to this simple question is a better predictor of customer loyalty -and corporate growth- than the complex statistical findings of the typical customer satisfaction survey | |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | 1 | 1 | $0MAPA20080602406$aMarketing estratégico |
| 650 | 1 | 1 | $0MAPA20080600648$aCrecimiento económico |
| 650 | 1 | 1 | $0MAPA20080614126$aFidelización de clientes |
| 650 | 0 | 1 | $0MAPA20080615307$aSatisfacción del cliente |
| 740 | 0 | $aHarvard business review | |
| 773 | 0 | $tHarvard business review$dBoston$gDecember 2003 ; p. 46-54 |