Centro de Documentación de Fundación MAPFRE - The One number you need to grow

MAP20071504626

The One number you need to grow / by Frederick F. Reichheld

Would you recommend this company to a friend or colleague? Research shows that the answer to this simple question is a better predictor of customer loyalty -and corporate growth- than the complex statistical findings of the typical customer satisfaction survey

En: Harvard business review. - Boston. - December 2003 ; p. 46-54

1. Estrategia empresarial . 2. Marketing estratégico . 3. Crecimiento económico . 4. Fidelización de clientes . 5. Satisfacción del cliente . I. Título. II. Título: Harvard business review.