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The One number you need to grow

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      <subfield code="a">The One number you need to grow</subfield>
      <subfield code="c">by Frederick F. Reichheld</subfield>
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      <subfield code="a">Would you recommend this company to a friend or colleague? Research shows that the answer to this simple question is a better predictor of customer loyalty -and corporate growth- than the complex statistical findings of the typical customer satisfaction survey</subfield>
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      <subfield code="g">December 2003 ; p. 46-54</subfield>
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