Research notes and commentaries : explaining outcomes in competition among foreign multinationals in a focal host market

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000nab a2200000 i 4500</leader>
    <controlfield tag="001">MAP20071504959</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20080418124438.0</controlfield>
    <controlfield tag="007">hzruuu---uuuu</controlfield>
    <controlfield tag="008">040220e20040301gbr||||    | |00010|eng d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">922.111</subfield>
    </datafield>
    <datafield tag="100" ind1="1" ind2=" ">
      <subfield code="0">MAPA20080253264</subfield>
      <subfield code="a">Rangan, Subramanian</subfield>
    </datafield>
    <datafield tag="245" ind1="1" ind2="0">
      <subfield code="a">Research notes and commentaries</subfield>
      <subfield code="b">: explaining outcomes in competition among foreign multinationals in a focal host market</subfield>
      <subfield code="c">Subramanian Rangan and Aldemir Drummond</subfield>
    </datafield>
    <datafield tag="520" ind1="8" ind2=" ">
      <subfield code="a">Multinational enterprise (MNEs) from different home regions now routinely confront one another in third markets. This paper offers a first attempt at systematic and parsimonious conceptualization of the issue. In Brazil, for instance, while U.S. -based MNEs such as Coca-Cola and IBM lead in their sectors, other leading U.S. MNEs including Citibank, Ge, and Pfizer are outsold by European rivals that apper less competitive globally</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080568399</subfield>
      <subfield code="a">Competitividad</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080572945</subfield>
      <subfield code="a">Multinacionales</subfield>
    </datafield>
    <datafield tag="650" ind1="0" ind2="1">
      <subfield code="0">MAPA20080580414</subfield>
      <subfield code="a">Estrategia global</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080606091</subfield>
      <subfield code="a">Estrategia empresarial</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080597641</subfield>
      <subfield code="a">Mercados financieros</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080590857</subfield>
      <subfield code="a">Evolución histórica</subfield>
    </datafield>
    <datafield tag="700" ind1="1" ind2=" ">
      <subfield code="0">MAPA20080190422</subfield>
      <subfield code="a">Drummond, Aldemir</subfield>
    </datafield>
    <datafield tag="773" ind1="0" ind2=" ">
      <subfield code="t">Strategic management journal</subfield>
      <subfield code="d">Chichester [etc.] : Wiley</subfield>
      <subfield code="g">Vol. 25, nº 3, March 2004 ; p. 285-293</subfield>
    </datafield>
  </record>
</collection>