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MAP20071505290Cullinan, GeoffreyWhen to walk away from deal / Geoffrrey Cullinan, Jean-Marc Le Roux, Rolf-Magnus WeddigenDeal making is glamorous; due diligence is not. That simple statement goes along way toward explaining why so many companies have made so many acquisitions that have produced so little value. Due diligence all too often becomes an exercise in verifying the target's financial statements rather than conducting a fair analysis of the deal's strategic logic and the acquirer's ability to realize value from it. En: Harvard business review. - Boston. - April 2004 ; p. 96-1041. Empresas. 2. Estrategia empresarial. I. Le Roux, Jean-Marc. II. Magnus Weddigen, Rolf. III. Título. IV. Título: Harvard business review.