Búsqueda

The Half-truth of first-mover advantage

Fichero PDF / PDF file
Registro MARC
Tag12Valor
LDR  00000nab a2200000 i 4500
001  MAP20071506783
003  MAP
005  20080418125238.0
007  hzruuu---uuuu
008  050525e20050401esp|||| | |00010|spa d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112
1001 ‎$0‎MAPA20080180300‎$a‎Suárez, Fernando
24514‎$a‎The Half-truth of first-mover advantage‎$c‎Fernando Suárez and Gianvito Landolla
5208 ‎$a‎Some management concepts have such intuitive appeal that their validity is almost taken for granted. First-mover advantage is one such concepts. Althrough the fate of its most-convinced adherents, the dot-coms, offers a cautionary lesson, managers'faith that first-mover status brings important competitive advantages, even when network effects are not available to accelerate and entrench it, remains undiminished. Business executives from every kind of company maintain, almost without exception, that early entry into a new industry or product category gives any firm an almost insuperable head start
65011‎$0‎MAPA20080607067‎$a‎Management estratégico
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
65011‎$0‎MAPA20080546991‎$a‎Empresas
65011‎$0‎MAPA20080594312‎$a‎Ventaja competitiva
65011‎$0‎MAPA20080556709‎$a‎Tecnología
65011‎$0‎MAPA20080595951‎$a‎Dinámica empresarial
65011‎$0‎MAPA20080552251‎$a‎Productos
65011‎$0‎MAPA20080548162‎$a‎Mercados
7001 ‎$0‎MAPA20080223496‎$a‎Lanzolla, Gianvito
7730 ‎$w‎MAP20077100345‎$d‎Boston‎$g‎Vol. 83, nº 4 April 2005 ; p. 121-127‎$t‎Harvard Business Review