The Complexity of identity

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<rdf:Description>
<dc:creator>Reed, Americus II</dc:creator>
<dc:creator>Bolton, Lisa E.</dc:creator>
<dc:date>2005-03-21</dc:date>
<dc:description xml:lang="es">Identity can be defined as the myriad labels that people use to express who they are. Consumers categorize themselves  on the basis of demographics, social roles and shared consumption patterns or preferences. The potencial identities that people possess are both numerous and fluid, varying over an individual's lifetime and across situations</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/58768.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Identidad cultural</dc:subject>
<dc:subject xml:lang="es">Aspectos sociales</dc:subject>
<dc:subject xml:lang="es">Marketing</dc:subject>
<dc:subject xml:lang="es">Marketing social</dc:subject>
<dc:subject xml:lang="es">Marketing de la marca</dc:subject>
<dc:subject xml:lang="es">Fidelización de clientes</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">The Complexity of identity</dc:title>
<dc:title xml:lang="es">Título: Sloan management review</dc:title>
<dc:relation xml:lang="es">En: Sloan management review. - Boulder. - Vol. 46, nº 3, Spring 2005 ; p. 18-22</dc:relation>
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</rdf:RDF>