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The Perfect message at the perfect moment

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Registro MARC
Tag12Valor
LDR  00000nab a2200000 i 4500
001  MAP20071507422
003  MAP
005  20080418125513.0
007  hzruuu---uuuu
008  051214e20051101usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112.1
1001 ‎$0‎MAPA20080168025‎$a‎Kalyanam, Kirthi
24514‎$a‎The Perfect message at the perfect moment‎$c‎Kirthi Kalyanam and Monte Zweben
520  ‎$a‎Contact with the customer at the right time, not too late or too early, and make it in the right format it's the most important variable on a marketing relationship. The business press and established formats are in decline but new, more effective media and formats are still envolving. This latest advance in relationship creates a continuous dialogue with customers, allowing them to hear just what they need to know, just when they need to know it
65001‎$0‎MAPA20080546991‎$a‎Empresas
65011‎$0‎MAPA20080551636‎$a‎Marketing
65011‎$0‎MAPA20080556020‎$a‎Publicidad
65011‎$0‎MAPA20080601621‎$a‎Filosofía empresarial
65011‎$0‎MAPA20080597504‎$a‎Marketing relacional
65011‎$0‎MAPA20080589189‎$a‎Atención al cliente
7001 ‎$0‎MAPA20080088477‎$a‎Zweben, Monte
7400 ‎$a‎Harvard business review
7730 ‎$w‎MAP20077100345‎$t‎Harvard business review‎$d‎Boston‎$g‎November 2005 ; p. 112-120