The Perfect message at the perfect moment

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<title>Perfect message at the perfect moment</title>
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<namePart>Kalyanam, Kirthi</namePart>
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<namePart>Zweben, Monte</namePart>
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<abstract displayLabel="Summary">Contact with the customer at the right time, not too late or too early, and make it in the right format it's the most important variable on a marketing relationship. The business press and established formats are in decline but new, more effective media and formats are still envolving. This latest advance in relationship creates a continuous dialogue with customers, allowing them to hear just what they need to know, just when they need to know it</abstract>
<note type="statement of responsibility">Kirthi Kalyanam and Monte Zweben</note>
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