Centro de Documentacion de Fundación MAPFRE - Being good or being known : an empirical examination of the dimensions, antecedents, and consequences of organizational reputation

MAP20071507742

Being good or being known : an empirical examination of the dimensions, antecedents, and consequences of organizational reputation / Violina P. Rindova... [et. al]

This study examines the extent to which organizations' reputations encompass different types of stakeholders' perceptions, which may have differential effects on economic outcomes. It proposes that reputation consists of two dimensions: the prominence in the minds of stakeholders, and the stakeholders' perceptions of an organization as able to produce quality goods. The results suggest that prominence, which derives from the choices of influential third parties vis-à-vis an organization, contributes significantly to the price premium associated with having a favorable reputation

En: Academy of management journal. - New York. - Vol. 48, nº 6, December 2005 ; p. 1033-1049

1. Estados Unidos . 2. Métodos de análisis . 3. Colegios profesionales . 4. Excelencia empresarial . 5. Diseño de organizaciones . 6. Títulos académicos . 7. Estructura organizativa . 8. Evaluación de la calidad . I. Rindova, Violina P. . II. Título.