Centro de Documentacion de Fundación MAPFRE - Mapping your innovation strategy

MAP20071508093

Mapping your innovation strategy / Scott D. Anthony, Matt Eyring and Lib Gibson

By describing the landscape of unmet customer needs and analyzing where new offering have worked before, you can chart a path that will produce successful innovations timer after time

En: Harvard business review. - Boston. - May 2006 ; p. 104-113

1. Organizaciones . 2. Planificación . 3. Innovación . 4. Desarrollo organizativo . 5. Estrategia corporativa . I. Gibson, Lib . II. Eyring, Matt . III. Título. IV. Título: Harvard business review.