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La Gestión aseguradora bajo el enfoque del multicontrato

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<title>Gestión aseguradora bajo el enfoque del multicontrato</title>
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<title>Revista española de seguros</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080360160">
<namePart>Guillén Estany, Montserrat</namePart>
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<namePart>Perch Nielsen, Jens</namePart>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080251772">
<namePart>Pérez-Marín, Ana María</namePart>
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<abstract>I. Introducción -- II. El enfoque del multicontrato -- III. Fidelización -- IV. Tarificación -- VII. Conclusiones -- VIII. Referencias</abstract>
<note type="statement of responsibility">Montserrat Guillén, Jens Perch Nielsen y Ana María Pérez-Marín</note>
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<topic>Contrato de seguro</topic>
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<topic>Tarificación</topic>
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<topic>Fidelización</topic>
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<topic>Pólizas combinadas</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080591243">
<topic>Gestión de procesos</topic>
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<topic>Empresas de seguros</topic>
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<title>Revista española de seguros</title>
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<text>Nº 127, Julio 2006 ; p. 529-540</text>
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