Centro de Documentación de Fundación MAPFRE - Customer service champs : special report

MAP20071508822

Customer service champs : special report / Byjena McGregor

Bussinesweek have done the first-ever ranking of client-pleasing brands, where the insurance provider USAA, sets the first place. This report includes some information about firm management and customer policies on USA front line corporations: Cadillac, Jetblue Airways, UPS..

En: BusinessWeek. - New York : McGraw-Hill. - March 5, 2007; p. 52-64

1. Empresas . 2. Satisfacción del cliente . 3. Gestión de la marca . 4. Competencia . 5. Estados Unidos . 6. Ranking . I. Título.