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Market orientation and business performance in the Spanish insurance sector

Registro MARC
Tag12Valor
LDR  00000cab a2200000 i 4500
001  MAP20071508923
003  MAP
005  20160518122941.0
007  hzruuu---uuuu
008  971126s1997 che|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎20
1001 ‎$0‎MAPA20080223373‎$a‎Lado Coustré, Nora
24510‎$a‎Market orientation and business performance in the Spanish insurance sector‎$c‎by Nora Lado Coustré and Miguel Ángel Martínez Martínez
520  ‎$a‎Market Orientation (MO) has taken a central role in discussions about strategic management and marketing. And yet despite its importance, MO has been the subject of few theoretical and empirical studies. The empirical study reported in this paper focuses on the relationship between the degree of market orientation and the business performance of insurance companies in Spain
65011‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 1‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 1‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
65011‎$0‎MAPA20080607548‎$a‎Orientación al mercado
65011‎$0‎MAPA20080540913‎$a‎España
7001 ‎$0‎MAPA20080396435‎$a‎Martínez Martínez, Miguel Angel
7404 ‎$a‎The Geneva papers on risk and insurance
7730 ‎$w‎MAP20077100215‎$t‎Geneva papers on risk and insurance : issues and practice‎$d‎Geneva : The Geneva Association, 1976-‎$x‎1018-5895‎$g‎Tomo 22 Número 4 - 1997, p. 571-589
856  ‎$u‎http://www.genevaassociation.org/PDF/Geneva_papers_on_Risk_and_Insurance/GA1997_GP22(85)-Coustré&Martinez_Martinez.pdf
856  ‎$y‎MÁS INFORMACIÓN‎$u‎mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A