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Market orientation and business performance in the Spanish insurance sector

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      <subfield code="a">Market orientation and business performance in the Spanish insurance sector</subfield>
      <subfield code="c">by Nora Lado Coustré and Miguel Ángel Martínez Martínez</subfield>
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      <subfield code="a">Market Orientation (MO) has taken a central role in discussions about strategic management and marketing. And yet despite its importance, MO has been the subject of few theoretical and empirical studies. The empirical study reported in this paper focuses on the relationship between the degree of market orientation and the business performance of insurance companies in Spain</subfield>
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      <subfield code="a">Empresas de seguros</subfield>
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      <subfield code="a">Mercado de seguros</subfield>
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      <subfield code="a">Estrategia empresarial</subfield>
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      <subfield code="a">Orientación al mercado</subfield>
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      <subfield code="a">España</subfield>
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      <subfield code="a">Martínez Martínez, Miguel Angel</subfield>
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      <subfield code="a">The Geneva papers on risk and insurance</subfield>
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      <subfield code="t">Geneva papers on risk and insurance : issues and practice</subfield>
      <subfield code="d">Geneva : The Geneva Association, 1976-</subfield>
      <subfield code="x">1018-5895</subfield>
      <subfield code="g">Tomo 22 Número 4  - 1997, p. 571-589</subfield>
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      <subfield code="u">http://www.genevaassociation.org/PDF/Geneva_papers_on_Risk_and_Insurance/GA1997_GP22(85)-Coustré&Martinez_Martinez.pdf</subfield>
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      <subfield code="y">MÁS INFORMACIÓN</subfield>
      <subfield code="u">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</subfield>
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