Centro de Documentacion de Fundación MAPFRE - The Four thruths of the storyteller

Notas: A well told story's power to captivate and inspire people has been recognized for thousands of years. Peter Guber is in the business of creating compelling stories: He has headed several entertainment companies--including Sony Pictures, PolyGram, and Columbia Pictures--and produced Rain Man, Batman, and The Color Purple, among many other movies. In this article, he offers a method for effectively exercising that powerRegistros relacionados: En: Harvard business review. - Boston. - December 2007 ; p. 53-59Materia / lugar / evento: Comunicación Técnicas de comunicación Liderazgo Persuasión Éxito profesional Títulos secundarios: Título: Harvard business review
Otras clasificaciones: 922.12

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