Harvard business review - Número 1 80 2002
| Título | Autor | Páginas |
|---|---|---|
| A New game plan for C players | Axelrod, Beth | P. 80-88 |
| Bob's Meltdown : your best manager just lost his cool and humiliated a colleague in public. Now what? | ||
| Getting it right the second time | ||
| How snapple got its juice back | ||
| Inside Microsoft balancing creativity and discipline | ||
| Leading in times of trauma | P. 54-61 | |
| Saving the business without losing the company | Ghosn, Carlos | P. 37-45 |
| Selling the brand inside | Colin, Mitchell | P. 99-105 |
| Turn customer input into innovation | Ulwick, Anthony W. | P. 91-97 |