Centro de Documentacion de Fundación MAPFRE - Examining insurance companies' use of technology for innovation

MAP20220020695

Examining insurance companies' use of technology for innovation / Davide Lanfranchi, Laura Grassi

Sumario: The insurance industry is innovating. Business models, services and processes are rapidly evolving, largely backed by technological developments. The particular historical context of COVID-19 provides a suitable case to understand the relevance of exploiting technology to react quickly to traditional and emerging risks. Focusing on the initiatives put in place by the most influential insurance companies at the global level, we have framed the innovation mechanisms in the industry, highlighting four rationales underpinning these initiatives (Adaption, Expansion, Reaction and Aggression), which differ according to the relevance of the technology in use and innovation to the portfolio of risks covered. Overall, it emerges that insurance companies have the room and capability to innovate, in many cases using technological applications to cover new and existing risks. While the initiatives studied concern the entire value chain, basic primary activities, such as product development, sales and claims management, show that innovation based on new or existing technology determines the success and competitiveness of the business.

En: Geneva papers on risk and insurance : issues and practice. - Geneva : The Geneva Association, 1976- = ISSN 1018-5895. - 06/06/2022 Volumen 47 Número 3 - junio 2022 , p. 520-537

1. Innovación . 2. Empresas de seguros . 3. Modelos de negocio . 4. Nuevas tecnologías . I. Grassi , Laura . II. Título.