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Heterogeneity in health insurance choice : an experimental investigation of consumer choice and feature preferences

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24510‎$a‎Heterogeneity in health insurance choice‎$b‎: an experimental investigation of consumer choice and feature preferences‎$c‎Benedicta Hermanns...[et al.]
520  ‎$a‎This study examines heterogeneity in health insurance choices through a controlled laboratory experiment. Participants selected plans with varying premiums, deductibles, and complementary coverage, and their individual risk preferences were later measured using a rank-dependent expected utility model. The results show substantial variation in willingness to pay, a general tendency to pay above expected value for low-probability high-cost risks, and evidence of heuristic-driven decisions. The study identifies several decision profiles and concludes that neither normative nor descriptive models fully capture the observed behavior
650 4‎$0‎MAPA20080573867‎$a‎Seguro de salud
650 4‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
650 4‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 4‎$0‎MAPA20080553630‎$a‎Coberturas
7001 ‎$0‎MAPA20260002675‎$a‎Hermanns, Benedicta
7102 ‎$0‎MAPA20080465346‎$a‎American Risk and Insurance Association
7730 ‎$w‎MAP20077000727‎$g‎17/11/2025 Volumen 92 Número 4 - noviembre 2025 , p. 1096 - 1121‎$x‎0022-4367‎$t‎The Journal of risk and insurance‎$d‎Nueva York : The American Risk and Insurance Association, 1964-