Centro de Documentacion de Fundación MAPFRE - How Puritan-Bennett used the house of quality

MAP20071019948

How Puritan-Bennett used the house of quality / John R. Hauser

Sumario: Managers don't need any more vague advice about paying better attention to customers. They need the practical, step-by-step methods described in this article. In 1990, a medical equipment manufacturer needed to redesign one of its products to beat an aggressive competitor. It used a method called the "House of Quality", which relates market research information directly to product design, thereby helping the company focus effectively on the most important product benefits. The new design revolutionized the product and was a phenomenal success. Here's how the company did it

En: Sloan management review. - Boulder. - Spring 1993 ; p. 61-70

1. Diseño de productos . 2. Calidad . 3. Control de calidad . 4. Cultura empresarial . 5. Gestión de la calidad . 6. Métodos de control . 7. Casos prácticos . I. Título. II. Título: Sloan management review.