Turn customer input into innovation
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| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071502534 | ||
| 003 | MAP | ||
| 005 | 20250605163744.0 | ||
| 007 | hzruuu---uuuu | ||
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| 040 | $aMAP$bspa | ||
| 084 | $a922.112 | ||
| 100 | 1 | $0MAPA20080234683$aUlwick, Anthony W. | |
| 245 | 1 | 0 | $aTurn customer input into innovation$cby Anthony W. Ulwick |
| 520 | 8 | $aLots of companies ask customers what they'd like to see in new products and services - but they go about it all wrong. A new methodology for capturing customer input promises to galvanize the innovation process | |
| 650 | 1 | 1 | $0MAPA20080606787$aInnovación empresarial |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | 1 | 1 | $0MAPA20080600945$aDirección estratégica |
| 740 | 0 | $aHarvard business review | |
| 773 | 0 | $wMAP20077100345$tHarvard business review$dBoston$gJanuary 2002 ; p. 91-97 |