Storytelling that moves people : a conversation with screenwriting coach Robert Mckee
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| 245 | 1 | 0 | $aStorytelling that moves people$b: a conversation with screenwriting coach Robert Mckee |
| 520 | 8 | $aPersuasion is the centerpiece of business activity. Forget about PowerPoint and statistics. To involve people at the deepest level, you need stories. Hollywood's top writing consultant reveals the secrets of telling them. | |
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| 773 | 0 | $wMAP20077100345$tHarvard business review$dBoston$gJune 2003 ; p. 51-55 |