| LDR | | | 00000nam a2200000 i 4500 |
| 001 | | | MAP20070009949 |
| 003 | | | MAP |
| 005 | | | 20230321143433.0 |
| 007 | | | hzrazu---bucu |
| 008 | | | 920129s1991 gbr 00010 eng |
| 020 | | | $a0-7494-0089-7 |
| 040 | | | $aMAP$bspa |
| 084 | | | $a922.112.1 |
| 100 | 1 | | $0MAPA20080180119$aStevens, Michael |
| 245 | 1 | 4 | $aThe Handbook of telemarketing$b: strategies for implementation management$cMichael Stevens |
| 260 | | | $aLondon$bThe Decisions Group$bKogan Page$c1991 |
| 300 | | | $a500 p.$c24 cm |
| 520 | | | $aThe principles of telephone marketing -- Applications and opportunities -- Agency in-house? -- Setting up a telephone marketing unit -- Staff selection and recruitment -- Staff training and development -- Motivating staff -- Planning, implementing and managing a campaign -- Development and growth -- Legislation and good practice initiatives -- How others have done it - case studies. |
| 650 | | 1 | $0MAPA20080567491$aTelemarketing |
| 650 | | 1 | $0MAPA20080551636$aMarketing |
| 650 | | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | | 1 | $0MAPA20080555061$aManagement |
| 650 | | 1 | $0MAPA20080548049$aManuales |
| 856 | | | $yMÁS INFORMACIÓN$umailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |
