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Sloan management review-Número 2 47 2006

Detalle
Artículos

Publicación: Sloan management review

Número: Número 2 47 2006

Tipo: Normal

Derechos: InC

Título	Autor	Páginas
Capturing the real value of innovation tools
Generating premium returns on your IT investments
How social-cause marketing affects consumer perceptions
Creating new markets through service innovation		P. 56-63
Seven disciplines for venturing in China
The Art of making smart big moves	Strebel, Paul	P. 79-83
The Microeconomics of Customer Relationships	Reichheld, Fred	P. 73-78
Reducing the risks of new product development
Successful business process outsourcing
Attractive by association
Behind the cost-savings advantage
When manufacturers go retail
Taming the volatile sales cycle
Four keys to managing emergence		P. 14-18
The Elements of a clear decision	Kopeinika, Luda	P. 19-20
The marketing consequences of competitor lawsuits
Is Strategy a bad word?	Mitreanu, Christian	P. [1] P.
Improving capabilities through industry peer networks