Búsqueda

A Step-by-Step guide to smart business experiments

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<nonSort xml:space="preserve">A  </nonSort>
<title>Step-by-Step guide to smart business experiments</title>
</titleInfo>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20110007447">
<namePart>Simester, Duncan</namePart>
<nameIdentifier>MAPA20110007447</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<genre authority="marcgt">periodical</genre>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">esp</placeTerm>
</place>
<dateIssued encoding="marc">2011</dateIssued>
<issuance>serial</issuance>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
</physicalDescription>
<abstract displayLabel="Summary">Every company can profit from testing customer's reactions to changes. Here's now how to get started</abstract>
<note type="statement of responsibility">Eric T. Anderson, Duncan Simester</note>
<classification authority="">92</classification>
<relatedItem type="host">
<titleInfo>
<title>Harvard business review</title>
</titleInfo>
<originInfo>
<publisher>Boston : Impact Media Comercial S.A., 1988-</publisher>
</originInfo>
<identifier type="local">MAP20077100345</identifier>
<part>
<text>01/03/2011 Tomo 89 Número 3  - 2011 </text>
</part>
</relatedItem>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">110321</recordCreationDate>
<recordChangeDate encoding="iso8601">20110321171618.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20110017262</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>