Behavioural economics and insurance : an actuary's view

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      <subfield code="a">The psychology and drivers of choice are becoming core elements in how life insurers are looking to meet fundamental challenges. The fast-growing field of behavioural economics, which looks at how individual biases affect purchase decisions, is becoming a more significant part of how insurers are developing and selling products. Ms Jaqui Wassenaar of RGAJapan discusses.</subfield>
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      <subfield code="g">03/10/2016 Número 10 - octubre 2016 , p. 88-89</subfield>
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