MAP20170001652 Khanna, Anoop General insurance needs innovation and digitisation / Anoop Khanna Sumario: India's general insurance industry has arrived al a point where it can very easily leapfrog to the next trajectory in its developmental orbit. lt, however, needs to ensure that it makes the best use of numerous opportunities that exist in the Indian economic ecosystem. Its strategy should be to plan for the long term while nurturing the insurance culture in the country which is still in its infancy En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 02/01/2017 Número 1 - enero 2017 , p. 62-64 1. Mercado de seguros . 2. Empresas de seguros . 3. Digitalización . 4. Innovación empresarial . 5. Planificación estratégica . 6. India . I. Título.