Centro de Documentacion de Fundación MAPFRE - The Evolution of customer care : AI andthe Gen Z effect

MAP20240012212

The Evolution of customer care : AI andthe Gen Z effect. — New York : McKinsey & Company, 2024

12 p.

Sumario: Gen Z's influence on consumer behavior and employment trends is driving contact center leaders to integrate AI, adapt to market changes, and implement holistic strategies for customer care

1. Inteligencia artificial . 2. Generación Z . 3. Atención al cliente . 4. Comportamiento del consumidor . 5. Empleo . 6. Estrategia empresarial . 7. Empresas . I. McKinsey & Company . II. Título.