What's your real cost of capital?

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      <subfield code="a">What's your real cost of capital?</subfield>
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      <subfield code="a">The article describes a alternative  to capital asset pricing model (CAPM), it is market-derived capital pircing model (MCPM). This model is based on the traded prices of equity options on a company's shares. The results show that the discount rates given by MCPM are more realistic han the rates generated by CAPM</subfield>
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